A Qualitative Study of Employee Motivation in Nationalized Banks in India
Abstract
The nationalized banks play important role in worldwide economy and their employees are the best
sources of delivering good services to their customers. Excellent services provided and offered by
employees can create a positive perception and ever lasting image in the eyes of banks’ customers.
The individual motivation of a commercial bank employee plays a major role in achieving high level
satisfaction among its customers. Banking industry viewed from personnel angle has its peculiarities.
It is a labour intensive industry and efficiency of employees has got a bearing on the quality of
services offered. This being the case, it should have been natural that professionalization of personnel
management should have gained better priority but unfortunately personnel management should have
gained better priority but unfortunately personnel happened to be the most neglected aspect of banks
management. The typical working of banks as such does not require any professional training not
require any professional training and here is an industry where it is strongly believed that everyone
can do anything and as one knows nobody does much to the prosperity of the organization. This
aspect is further accentuated by the fact that banks operate in a sellers’ market with total absence of
an element of competition and the prices of deposits accepted is determined by the banks, but by an
external agency like the RBI and the GOI. In a sheltered environment like this, the need for
professionalization of bank management was never felt personnel happened to be managed by a non-
expert and usually by a medicore officer who could not otherwise prosper on banking operations.
With the implementation of recommendations of Pillai Committee, a controversy was ranging among
bankers whether or not Personnel Management is a specialized function. Hence, the present study
focuses on employee motivation in Nationalised Banks in in India and based on both Primary and
Secondary source of data collection. Keywords:
KEYWORDS: Positive Perception, Level of Satisfaction, Labour Intensive, Personnel Management
and Sheltered Environment.
