Agri-Business in India: Problems and Prospects

Abstract

Rural development is one of the key factors who plays very important role in the development of any
county whose more than half population resides in rural area .as we know that India is an
agriculture country and about 69% of its population directly or indirectly depends on agriculture
sector. In spite of being most important sector it is facing lots of the problem. Condition is worst
enough which leads to the suicide of farmers. Farmers are still in down position to get benefits of
their work. They are still not have any idea about how to sale? How to get right price of their
produce? They don’t know how to channelize their produce?, and if they face any losses then how to
overcome from this?. They don’t know the latest technologies .So far the betterment of farmers and
ultimately for the rural development there is a need to know the importance of proper marketing of
agriculture produce and how the better marketing affects the farmers livelihood. This paper deals
with Agri-Business Challenges and opportunities in India. It outlines the possible ways and means of
practicing Agri-Business in India. It explores a more than 50 opportunities of doing Agri-Business in
India and also the constraints and challenges in practicing Agri-Business in India. This paper
concludes with some important findings along with policy suggestions.

Keywords: Agri-Business, agricultural products, farming, market, Manufacturers, Problems,
Opportunities.