Evolution of Commerce From E-Commerce To M-Commerce

Abstract

Currently E-Commerce is synonymous with PC and browser based interaction. However, in the near
future GPRS-enabled mobile phones will rule the online transactions. Today, online downloads to
mobile phones is limited to low value services like music downloads, picture message downloads and
ring tone downloads. However, as the mobile users get more familiar with buying online, the
purchase of high-involvement products is expected to rise. Certain verticals like Banking and
Finance, Travel, Entertainment, and Retail are likely to drive the growth of m-Commerce in the
country

Keywords: E-Commerce. GPRS, internet portals, online shopping, M-Commerce.