Growth Strategies to Demystifying the Brand Patanjali

Abstract

Patanjali has also pledged to plough back majority of its profits in operations, which in turn will help
Patanjali better its position in the growing market. Will Patanjali reach a turnover of close to USD 1.5
billion (Rs.10,000 crore) this fiscal or an ambitious turnover of close to USD 3 billion (Rs.20,000 crore)
by 2020? Whatever the answer to these questions is, nobody can take the success away from both Baba
Ramdev and Acharya Balkrishna at the present moment. The disruptive force that they have created in the
Indian FMCG industry is set to benefit the consumers for a long time to come.

Keywords: Patanjali Ayurved, STP, Environment Analysis, Marketing mix