Digital Business Strategy: A New Perspective

Abstract

What’s your digital business strategy? How should you strategically manage your digital resources? Digital resources might present an opportunity for your business model, as they did for eBay, Google, Amazon, and Netflix. Top managers have an important role to play in defining the digital business strategy. They need to view IT as a lever that they can manipulate to influence the success of their organizations; then, they must communicate that belief to the entire organization. Fortunately, there’s now significant research evidence  that IT is a critical determinant of an organization’s success. Firms can use IT investments, IT infrastructure, and IT-enabled information flows to enter new markets, create new products and services, and improve their productivity, profitability, customer satisfaction, and organizational capabilities.

Key Word: Digital Business, Digital Resources, Business Model,Ttechnology