Social Awareness & Technology Development of Hybrid Marketing Models With Reference to Amazon & E-bay

Abstract

The study deals with marketing models of Amazon & E-bay, the most famous international companies
who deal in marketing their products and services via internet. The purpose of study was to identify
the impact of use of technology in hybrid marketing models of Amazon and E-bay and demonstrate
such impact on the sales expenditure and sales revenue has been taken. The study reveals that there is
perfect Correlation between sales revenue and sales expenditure of Amazon & E-bay which indicates
that as the sales revenue increases the sales expenditure may also increase at the same rate .The
study also spotlighted the various channels through which the marketing is carried out via internet .It
also describes the strategic reasons, pull & push factors for utilization of technology which makes a
simple marketing model as a hybrid model of marketing. However, in today’s digital age there is no
survival for MNC’s without entering in digital world because these are the practices which enhance
the company’s sales, expansions plans, meet with consumer requirements, helps to cope up with
rivals, meet with consumer requirements. Above all it provides an easy reach to consumer and leaded
by consumer satisfaction. So there is still a need to invest in development & usage of technology in
marketing models owing to development of communication network are still on growth stage
especially a developing countries like India.

Key Words:Social, Awareness, Hybrid, Marketing, Amazon