Digital Business Strategy: A New Perspective

Abstract

What’s your digital business strategy? How should you strategically manage your digital resources? Digital
resources might present an opportunity for your business model, as they did for eBay, Google, Amazon, and
Netflix. Top managers have an important role to play in defining the digital business strategy. They need to
view IT as a lever that they can manipulate to influence the success of their organizations; then, they must
communicate that belief to the entire organization. Fortunately, there’s now significant research evidence that
IT is a critical determinant of an organization’s success. Firms can use IT investments, IT infrastructure, and
IT-enabled information flows to enter new markets, create new products and services, and improve their
productivity, profitability, customer satisfaction, and organizational capabilities.

Key Word: Digital Business, Digital Resources, Business Model,Ttechnology