Adoptability of M-Commerce in Rural Areas

Abstract

M-Commerce is also known as mobile commerce. It is a subset/part of E-commerce (electronic commerce). It is the system which provides commercial transactions online by using wireless handheld devices. Wireless handheld devices may be cell phones, laptops, palmtops, tabs etc. Mobile commerce transactions include purchase and sale of a wide range of products and services, such as online banking, bill payment and information delivery etc. It is based upon the increasing adoption of electronic commerce. Urban people is rapidly adopting this system of doing commercial transactions through online just because of they are having everything good which are required to do online transactions e.g. smart phones/laptops/palmtops/tabs, good network connectivity, internet banking etc. Now days the youth of rural India is also coming forward for doing online transactions just because of having improved network connectivity, having smart phones/laptops, internet banking and having low cost oriented internet data. They are ready to adopt the technological advancement to meet out their tastes, styles and fashions and to avoid the rush in the physical market. In this research paper the researcher is going to mainly focus on up to what extent the rural people is going to adopt this new system of doing commercial transactions online along with the problems faced by the rural people of the district.

Keywords: M-commerce, electronic commerce, technological advancement, commercial transactions etc.