Discernment and approach of consumer towards digital wallet Gateways with Special Reference to Paytm

Abstract

India has seen a tremendous increase in the use of the internet and mobile phones in the past decade. Globalization, an increase in the use of the internet, mobiles, and technology, has caused a huge growth not only in E- commerce but also in E-payment. The increasing amount of devices that have the potential to be used for electronic payment and the decreasing use of cash creates a demand for new payment methods. E-payment can be defined as a payment system that uses electronic devices rather than cash. Consumers all around the world are more willing to use the mobile phone for financial purposes than ever before. The purpose of this research is to study the perception and attitude of users of M-wallet towards Paytm services and know different desirable and problematic areas of Paytm services; for this purpose, a sample of 77 respondents was chosen based on convenience sampling, and data were collected through a structured questionnaire. The findings can help us understand the attitude of users towards Paytm services.

Keywords: - E-commerce, E-payment, M-wallet, Perception, Attitude.