A Study on Online Consumer Buying Behavior during Festive Seasons in GURUGRAM

Abstract

The 21st century is the age of digitization, where everything from food to electronics is available online. Today consumers are aware of the benefits of digitization and are asking for more personalized dominion. While large metro consumers opt for online retail and ecommerce for most of their purchases, the trend is also slowly penetrating non-metro cities.

Increased income in the hands of a young population, a rising economy, increased access to goods and services, easy access to credit, these have contributed to the growth of new market segments and to increasing acceptance of debt, be it mobile telephones, credit cards, clothes or organized retail, which tend to spend more, especially on discretionary products. The loan facilities from businesses have expanded at a quick rate. It indicates the tremendous competition in the rapidly changing industry.