The Allegation of Intention of Online Buyers for Retail Shopping after Pandemic Crisis

Authors

  • Dr. Amit Deval Assistant professor, Department of Commerce, Ganna Utpadak P.G. College, Baheri, 243201 Bareilly west (U.P.)

Abstract

The study determines the social distancing and going contactless like things made a surge in the online purchasing of the ecommerce platforms, due to less effort more choices leisure time and efficient discount offers made it pleasure to the buyers and made an exceptional strength to the external implication factors like strengthening economic during pandemic, the satisfactory results were leads to the increasing internal implication factors like recommendation by relatives friends and nice online reviews. The most important factors comes was hedonic implications which were due to more leisure time, boredom killer, and much interesting for the online purchasers.

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Published

2024-07-10

Issue

Section

Articles