Digital Marketing in India : Current Status and Future Outlook

Abstract

The massive Indian market is changing fast. Internet access is mainstreaming among professionals
and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels
constantly growing in volume and strength. More people spend more time online in India, and the
digital tools and sites they use play an ever-growing role in their lives. Now Indian consumer is
spending more time on social media and internet surfing Thus the visibility of any product is more
through digital medium than traditional marketing techniques. Digital marketing main growth comes
from social media, people nowadays spend their time on social media and that is a plus point for
marketing, there are more than 82 million monthly active users for Facebook and in India it is
expected that the nation will have the world's largest Facebook population by 2022. Day by day
growing Digital Market in India is an evident that the Digitization is taking place with a high speed.
E-commerce website are providing all the goods and services through online portals today. This
paper is an attempt to study the current status and future outlook of digital marketing in India.

Keywords :- Digital Marketing, Growth, Social Media, E-Commerce, consumer, internet